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Cover of Doomsday Cult: A Study of Conversion, Proselytization, and Maintenance of Faith

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New Religious Movements

Doomsday Cult

A Study of Conversion, Proselytization, and Maintenance of Faith

by John Lofland

A sociological study of a small millenarian group in Oregon and California that was later identified as the early American Unification Church. It is a classic of conversion research and the basis of the Lofland-Stark model of how people join new religions.

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