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Cover of How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life

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Superstitions & Folk Belief

How We Know What Isn't So

The Fallibility of Human Reason in Everyday Life

by Thomas Gilovich

A readable account of the cognitive and social biases that lead people to hold mistaken beliefs, from seeing patterns in random data to selective memory. It includes the author's research on the basketball hot hand.

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